3 Types of 404 Page
Which one works best?
Which one works best?
404 error? Don’t freak out, everything is going to be ok!
Let’s have a look at the 3 most common design options and which one works best:
1) Minimalistic 404 page
This type of 404 page is with almost blank with little content on the page and maybe only one link to the home page.
This kind of 404 page is not useful to re-engage the user as it doesn’t offer a good user experience (it looks more like a server error) and for this reason you should avoid to use it in your website.
404 page Google
Other examples of minimalistic 404 pages:
2) Curated 404 page
The curated 404 pages are my favourite as they try to combine a good design together with useful links to other sections of the website (like top categories or top articles). They give the users a call to action and try keep them on the website. Definitely the best choice for your website!
404 page Adidas
Other examples of curated 404 pages:
3) Creative 404 page
Some websites use a creative 404 page to entertain the user with games or simply give them a positive experience by making them laugh.
Creative 404 page
Other examples of creative 404 pages:
The reasons why every website need a custom 404 page are essentially two:
Here the 3 things to focus on if you want to build a good 404 page:
In summary, if you don’t know which design works best for your website, just test the different options and pick the one that keep visitors on your website and don’t let them go.
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